“Sigur Rós teamed with cannabis brand Lord Jones to create a line of cannabis-infused medicated gumdrops. The “Wild Sigurberry” limited-edition brand was inspired by the flavors of foraged Icelandic berries: wild blackberries, strawberries and blueberries. The gumdrops come in five dosage options: five, 10 and 20 milligrams of THC; the “Lord Jones’ signature 5:1 ratio CBD to THC formulation” and pure CBD. The edibles will be available as in nine-piece boxes featuring a Sigur Rós crest designed by London illustrator Andrew Rae. The THC-infused varieties will be sold through the Lord Jones website and via select California dispensaries to qualified medical marijuana patients, and the pure CBD variety is available for nationwide delivery through the Lord Jones site. To celebrate the “Wild Sigurberry” release, Sigur Rós and Lord Jones will host a “sound bath” at Hollywood’s NeueHouse on Tuesday, April 18th. Attendees will be offered “Wild Sigurberry” samples prior to the sound bath, which will feature “multimedia collaborations from the band, including moments in sound, film and VR.”

Rolling Stone
April 2017

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