“Scroll through Instagram and you’re bound to see this bottle of body lotion popping up on several celebrity’s feeds. But it’s not just any body lotion; it’s Lord Jones High CBD Body Lotion, and it’s infused with cannabis. From Mandy Moore and Olivia Wilde to Ruby Roseand Sarah Paulson, Hollywood A-listers have taken a serious interest in this product—some even swear by it for reducing pain. So what makes this $50 bottle of velvety lotion so coveted? I spoke to Lord Jones to get the inside scoop. ‘When we started researching the space, we realized there was an incredible opportunity to normalize, demystify and destigmatize cannabis. We understood early that cannabis wasn’t about getting stoned; it was about health and wellness. We wanted to create a best-in-class brand that stood for efficacy, transparency, reliability and quality. The opportunity was to elevate the category, so we set out to do extensive research and development on our formulas and spent two years studying the industry before we launched our products. Our High CBD Pain & Wellness Formula Body Lotion has been crafted by chemists with decades of experience in personal care science.’ “

New Beauty Online
March 12, 2018

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