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Following the debut of Sephora’s CBD Standards, a first-of-its-kind, retailer-led initiative within the cannabis and beauty space, Lord Jones is staking its first-to-Sephora claim.

At the start of the year, Lord Jones expanded into 282 Sephora stores after first launching in 171 locations in July 2019. Lord Jones is currently featured in Sephora’s “The Next Big Thing” merchandising display, along with with CBD-focused brands Saint Jane, Prima and Flora + Bast, to highlight the “Standards.” In late February, the brand debuted endcaps in 21 select Sephora stores in California, New York, Illinois, Massachusetts and Colorado to offer more one-on-one exposure to customers. (Lord Jones did not state the cost of these endcaps). More significant, however, is Lord Jones’ movement into the face category: On Tuesday, it will launch its Acid Mantle Repair CBD Moisturizer on its e-commerce site before moving it into Sephora locations and Sephora.com in April.

Glossy

March 10, 2020

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